Our entire collective skillset is focused around designing engaging brand experiences. This focus gives the team at Crush the ability to be experts who are respected as thought leaders in the areas that can make the most impact within both our industry and yours. Rather than being executional, our expertise allows us to help you innovate. Rather than being another vendor, our experience allows us to help you plan and make choices as a partner. Rather than working for you, we work with you to clear your obstacles to real and sustained success.

Our Services Include:

Brand Strategy

Think about it as the plan behind everything you do. How easy is it to communicate your brand story, promise and mission in 5 seconds? If the experience you create, the message you communicate, and the visual image you present are unique, strategic, relevant and authentic so that some of that lifting is done for you, you can get down to the business of your business.
In developing or refining your brand strategy, crush can employ the following services

Competitive Set Analysis
Market Research
Brand Equity Review & Analysis
Focus Groups / Research with Brand Stimuli
Brand Strategy & Positioning
Brand Architecture
Mission, Vision & Brand Promise
Brand Guidelines

 

 

Identity Systems

Your brand is one of your most valuable assets. It lives in the hearts and minds of your employees, customers, clients and prospects. The most tangible manifestation of your brand is your visual identity system. This distilled statement expresses your vision, separates you from your competition and unifies your customers, employees and shareholders. It is your DNA.
In developing or refining your brand strategy, crush can employ the following services

Logo Design
Hand Lettering
Type Design / Custom Font Development
Asset Library Development
Illustration
Photo Direction
Brand Guidelines

 

 

Package Design

You never get a second chance to make a first impression. And considering most purchase decisions are made in store, the aesthetic, the structure and the experience of physically interacting with your packaging must be strategic, authentic, and support your brand positioning. Packaging needs to quickly tell your story and explain why you are better or more relevant than every other product in the category. Packaging that does this successfully, gets consumers to bring the brand into their lives, and into their homes.
In developing or refining your brand strategy, crush can employ the following services

Graphic Design
Illustration
Art / Photo Direction
Structural Design
Copywriting
Focus Groups / Testing

 

 

Brand Collateral Design

A coherent story and brand experience is most efficiently crafted under one roof—where everyone is aligned to your strategy and goals, and knows your brand’s tone, and values—and can hit the ground running on every project doing away with the steep learning curve you deal with when dividing campaign work between multiple firms.
As a part of brand-building campaigns, Crush can work with you to ensure that each piece of point of sale, each message you say or show or share, and each piece of printed material you send out into the world will work hard to build your brand while it meets its specific objectives.
In developing or refining your brand strategy, crush can employ the following services

Graphic Design
Illustration
Art / Photo Direction
Brochure Design
Sales Kit and Support Materials Design
Advertising
Website Design and Development
Social Media Management
Content Development
Copywriting
Stationery Design
Trade Show Booth Design